Special project Toyota Russia and Snob Media about extreme athletes are considered to be life-burners: people who are far from sports think that recklessness is also characteristic of them in ordinary life. In a special joint project of Snob and Toyota, there are four reverse examples - our heroes not only cut through the waves, jump from the mountains or spin flips on motorbikes. They also do their own business, raise children, travel, meet friends, and collaborate with renowned brands.